Case Study
RoofingPros Milwaukee: Client Case Study
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Client Case Study
RoofingPros Milwaukee
Commercial roofing company in Milwaukee, Wisconsin
The Client
RoofingPros Milwaukee is a commercial roofing company serving Milwaukee, Wisconsin and the surrounding service area. The site carried 19 pages and 15 commercial roofing articles when the engagement started.
The Challenge
The website died in winter. After a steady autumn with 150 to 250 daily impressions and peaks above 600, visibility collapsed in mid-December 2025 and flatlined at or near zero for more than 2 months. A site Google stops showing does not recover on its own; every page had fallen out of the game at once.
The 12-month picture: collapse and recovery
38.5K impressions across 12 months, average position 50.5. The flatline runs from mid-December to late February.
What We Did
- Content audit of the existing 19 pages and 15 commercial roofing articles
- 11 new location pages across the Milwaukee service area
- 9 new service and material pages for the commercial roofing stack
- A commercial roofing cost estimator built for the site
- Title rewrites across the existing pages and internal linking between the new and old layers
Results So Far
Visibility returned within weeks of the rebuild starting. From a standing start on February 26, the site earned 18.6K impressions in 6 months, with daily impressions back in the 100 to 250 range and peaks above 400 in June. Clicks remain early stage at this average position, which is how recovery sequences: impressions return first, positions climb, clicks follow. The visibility base the site lost in December is rebuilt and holding.
The 6-month recovery window
18.6K impressions in 6 months from a near-zero start on February 26.