This project focused on leveraging a PMD (Partial Match Domain) to dominate local search visibility for highly competitive roofing-related keywords. The goal was to achieve top-tier Google rankings for both short-tail and long-tail local keyphrases, ensuring maximum visibility for local customers actively searching for roofing services.
Goals
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Establish strong local SEO presence with a PMD domain.
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Rank all primary service-related keywords in the top 1–3 positions.
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Improve local map pack and organic visibility simultaneously.
- Drive high-intent local traffic ready to convert into leads.
SEO Approach
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PMD Domain Optimization
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Selected a strategic domain with partial keyword match for stronger relevance.
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Optimized technical SEO (crawlability, indexing, site speed).
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On-Page SEO & Content Strategy
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Created optimized service pages targeting single, double, and three-word phrases.
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Localized metadata, headings, and internal linking to align with search intent.
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Published geo-targeted content for additional keyword variations.
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Local SEO Enhancements
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Google Business Profile optimization for map pack rankings.
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Built consistent NAP (Name, Address, Phone) citations.
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Acquired local backlinks from directories and community sites.
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Authority Building
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Developed a blog strategy supporting primary service pages.
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Used internal linking to boost authority of priority keywords.
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Results Achieved
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All primary keywords ranked in Google’s Top 3 positions.
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Achieved #1 rankings for high-intent, competitive local keywords.
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Visibility across single-word, double-word, and three-word keyphrases.
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Significant boost in local traffic and qualified roofing leads.
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Increased client’s local brand authority within their service area.
Key Takeaway
By combining a strategic PMD domain with a targeted local SEO strategy, we successfully achieved top 1–3 Google rankings for all primary keywords, proving how precision SEO can deliver maximum local visibility and lead flow.